The Crescent Confectionery Co. Ltd. [until 1925], and The Crescent Confectionery Co. (1926) Ltd. [1926-1930/31].
4 series of cards were issued, 2 series by the former, and 2 by the latter firm:

1. & 2. two series of Footballers in greenish-grey, with decorously printed backs, 1923-24.
2a. General interest, various themes, plain backs, numbered as sub-sets of 10s, 1927-28; 
2b. Sportsmen, with plain backs, numbered 1 to 100, dating from 1930-31.