E.D.I. was an Italian vending gum card issuer. Known for confounding collectors into thinking the firm is called E.D.J, EDI made cards that include some of the rarest and most valuable, e.g.Pelé, which is known to have 4 different backs, from plain to titled to others with a fully biography and numbers - different numbers! Yes, two different numbers are known, because the card was re-issued in different series between 1961-1962, four times in all!